Great examples of Social Media Marketing

Social media is everywhere, and for better or worse, this has changed the world markets. The popularity of platforms such as Face book and Twitter has led to different ways of promoting products and services. This includes techniques such as official websites of corporations, heads of PR fight for their clients on their own, and users often defend their favorite products.
All these methods fall within the area of social media c, which, in its simplest form, is the use of social networking to provide a product or service in particular. The use of social networking as a means of marketing is particularly important due to their membership of social interactivity of the media will react and respond to specific campaigns, resulting in much improved response time feedback. This allows marketing executives immediately see what works, update points of improvement, or scrapped altogether campaigns, depending on how the Internet reacts.
In addition, a unified means of social communication (face book has more than one billion users) allows media to find sites that television or newspapers, or online channels, including traditional, never arrive. Users before the campaign they like or dislike, which generated a lively discussion and sharing more. Therefore, the marketing efforts of the company itself is only the first step that can be driven by many economic interests, and the most successful marketing campaign in the media that became viral , spreading to the farthest corners away from the social sphere.
Let's look at some of the best models of social media marketing a few years ago, and seeing as provide some insight into the qualities that make a good campaign.

1.    Oreo Daily Twist

Celebrating the 100th anniversary of one of the world's most popular cookie, Oreo engage in creative social media campaign. They used a picture of Oreo anniversary of the event in real life, like landing on Mars Rover and Gay Pride, and the image that accompanies each. Each image was compelling, provocative, and most importantly, for easy sharing. Everything was easy photo sharing platforms for social media, and gives rise to much discussion, whispering, and passes along the message.
Effort was a resounding success. 100 images in total nearly a quarter billion impressions gained in social media, demonstrating that the preferred cookie, despite its age, still had good legs.

2.    Burger King Whopper Sacrifice

In the dark ages of 2009, when Face book was on track to become a global phenomenon (but he was already big in the U.S.), Fast Food Burger King commissioned great danger and promoting violence. Anyone who removes ten friends from your list of Face book friends will be eligible for free Whopper. And the twist is that the deleted friends will notice that the message actually tells them what they were worth less than a tenth of a burger with you. However, a whopping 233,906 people have been removed from the list of friends, all in the name of the burgers.Unfortunately, precisely because Face book ordinarily doesn’t tell you if you’ve been removed from someone’s friends list (but the Burger King Campaign did), it was shut down. Of course, it probably has to do with Face book’s bottom line as well, since the more friends you have, the more you are worth to the social media giant.

 

3.    Dove Real Beauty Sketches

Advertising campaign for Dove soap basically women have been targeted in recent years, and the trend of modern women to talk openly about their own experiences. Many have been concerned, which allows the product easier to identify with the growing number of users.
Soap Campaign 2013 is more exciting than ever, and became effective in terms of their understanding. In this ad, the women sit and FBI training cartoonist who cannot see and cannot see and explain to him, to show their own perspective. After the woman leaves, the guest said that the woman who does the same, to show the other person how he saw the woman. All drawings offers light are compared to ensure that women and insecurity about their own appearance, and emphasizes the importance of building trust in the true beauty.

4.    Nike at the 2012 London Olympics

Big Nike sports goods in an attempt to outdo the official Olympic sponsor Adidas, putting hundreds of billboards around London at the Olympics last year. Contrary to his usual campaign involves special athletes such as Tiger Woods, Campaign athletes use every day, declaring that greatness could only be found in the areas of professional and Olympic.
This campaign was particularly successful in the social media sphere, but got more traffic Adidas Nike, Nike generated 16,020 tweets in total where only 9295 Adidas generated. In addition, a total of 166 718 Nike likes on Face book in the next Olympic Games in London, almost double that of Adidas.

5.    The Melbourne Transit Authority’s Dumb Ways to Die

Although this example of the latter is not actually promoting the product, but is the public service announcement, the music video to promote rail safety subverted expectations before the PSAs and write a message that was accessible, humorous, and interesting, but he is still serious about her intentions.
Lovable characters for video, but lovable way (and silly) die horrible, and the unforgettable song of virus caused a sensation, with no money spent on traditional media. YouTube video has gained over 60 million views, and has diversified into other media entities, such as mobile games and memes.