Social media is everywhere, and for better or worse, this has changed the world
markets. The popularity of platforms such as Face book and Twitter has led to
different ways of promoting products and services. This includes techniques
such as official websites of corporations, heads of PR fight for their clients
on their own, and users often defend their favorite products.
All these methods fall within the area of social media c, which, in its
simplest form, is the use of social networking to provide a product or service
in particular. The use of social networking as a means of marketing is
particularly important due to their membership of social interactivity of the
media will react and respond to specific campaigns, resulting in much improved
response time feedback. This allows marketing executives immediately see what
works, update points of improvement, or scrapped altogether campaigns,
depending on how the Internet reacts.
In addition, a unified means of social communication (face book has more than
one billion users) allows media to find sites that television or newspapers, or
online channels, including traditional, never arrive. Users before the campaign
they like or dislike, which generated a lively discussion and sharing more.
Therefore, the marketing efforts of the company itself is only the first step
that can be driven by many economic interests, and the most successful
marketing campaign in the media that became viral , spreading to the farthest
corners away from the social sphere.
Let's look at some of the best models of social media marketing a few years
ago, and seeing as provide some insight into the qualities that make a good campaign.
1.
Oreo Daily Twist
Celebrating the 100th
anniversary of one of the world's most popular cookie, Oreo engage in creative social media
campaign. They used a picture of Oreo anniversary of
the event in real life, like landing on Mars Rover and Gay Pride, and the image that accompanies each. Each image was compelling, provocative, and most importantly, for easy sharing. Everything was
easy photo sharing platforms for social media, and gives rise
to much discussion, whispering, and passes along the message.
Effort was a
resounding success. 100 images in total nearly a quarter billion impressions gained in social media, demonstrating that the preferred cookie, despite
its age, still had good legs.
2.
Burger King Whopper Sacrifice
In the dark ages of 2009, when Face book was on track to become a global phenomenon (but he was already
big in the U.S.), Fast Food Burger King commissioned great danger and promoting violence. Anyone who removes ten friends from your list of Face book friends will be eligible for free Whopper. And the twist is that the deleted friends will notice that the message actually tells them what they were worth less than a tenth of a burger with you. However, a whopping 233,906 people have been removed
from the list of friends, all in the name of the burgers.Unfortunately, precisely because
Face book ordinarily doesn’t tell you if you’ve been removed from someone’s
friends list (but the Burger King Campaign did), it was shut down. Of course,
it probably has to do with Face book’s bottom line as well, since the more
friends you have, the more you are worth to the social media giant.
3.
Dove Real Beauty Sketches
Advertising campaign for Dove soap basically women
have been targeted in recent
years, and the trend of modern women to talk openly about their
own experiences. Many have been concerned,
which allows the product easier to identify with the growing number of users.
Soap Campaign 2013
is more exciting than ever, and became effective in terms of their understanding. In this ad, the women sit and FBI training
cartoonist who cannot see and cannot see and explain
to him, to show their own
perspective. After the woman leaves,
the guest said that the woman who does the same, to
show the other person how he saw the
woman. All drawings offers light are
compared to ensure that women and
insecurity about their own appearance,
and emphasizes the importance of building trust in the
true beauty.
4.
Nike at the 2012 London Olympics
Big Nike sports goods in an attempt to outdo the official Olympic
sponsor Adidas, putting hundreds
of billboards around London
at the Olympics last year. Contrary to his usual campaign
involves special athletes such as Tiger Woods,
Campaign athletes use every day, declaring that greatness could only be found in the areas of professional and Olympic.
This campaign was particularly
successful in the social media
sphere, but got
more traffic Adidas Nike, Nike generated 16,020
tweets in total where only 9295 Adidas
generated. In addition, a total
of 166 718 Nike likes
on Face book in the next Olympic Games in London, almost double that of Adidas.
5. The Melbourne Transit Authority’s Dumb Ways
to Die
Although this example of the latter is not actually
promoting the product, but is the public service announcement, the music video to
promote rail safety subverted expectations before the PSAs and write a message
that was accessible, humorous, and interesting, but he is still serious about her
intentions.
Lovable characters for video, but lovable way (and silly) die horrible, and the
unforgettable song of virus caused a sensation, with no money spent on traditional
media. YouTube video has gained over 60 million views, and has diversified into
other media entities, such as mobile games and memes.